Your Association Blog – How’s it Doing?

Updated: Feb. 16, 2015  

Regularly adding content to your association website is a great way to attract new members while also educating current members.

Why is blogging so important?

One reason is search engines such as Google gobble up new content, driving new traffic to your site. Additionally, providing valuable information cements your organization as an industry leader.

Don’t Be Intimidated by Technology

Many associations use the technical aspects of a blog as an excuse not to maintain one.

However, using your association management software, like StarChapter, or another content management system can greatly assist with the technical aspects of your blog.

Most systems are very similar to word processing programs, so you will get through the learning curve quickly. After about the fifth post, you’ll be feeling comfortable and confident with the program.

With the technical parts taken care of, the really challenging part of blogging is consistently finding topics to write about.

If you need some inspiration, here are ten blog post ideas.

10 Association Blog Posts Ideas

1. Top 5 Twitter Hashtags for ‘Your Industry’
2. Must Attend Events in ‘Your Industry’
3. Interview with ‘Industry Leader’
4. You Know Your Work in ‘Your Industry’ If….
5. Latest Trends in ‘Your Industry’
6. The Worst Advice about ‘Your Industry’
7. The Best Advice about ‘Your Industry’
8. Top 5 Tools Everyone in ‘Your Industry’ Should Be Using
9. What I Learned Attending ‘Industry Event’
10. Top 3 ‘Industry Articles’ found Around the Web this Week

(For another 20, check out Jumpstart Association Your Blog – 20 Post Ideas on SlideShare)

Blog Post is Written – Now What?

After you have your article written, the work doesn’t stop there. Don’t forget to add some relevant images to break up your text. Using bullet points, lists and section headings throughout the blog post body also helps with readability.

Try adding a question at the end of each blog post to encourage reader interaction.

One More Thing to Do

Guess what – the work still isn’t finished. Share your blog posts on your social media networks and within your newsletters.

Blogging is often an overlooked tactic for connecting with an association’s target audience.

Are you taking advantage of the opportunities is presents?

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