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Navigating Change Together: Supporting Association Chapter Members in a Shifting Job Market

Updated: May. 4, 2026 | Categories: Membership, Lack of Resources

Learn five ways to help association chapter members succeed in the new workplace environment, as economic, technological, and workplace expectations in the workplace drive a job market evolution.

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Understanding The Association Chapter Member Buying Journey: Why People Join

Updated: May. 4, 2026 | Categories: Membership, Meetings/Events

Learn the four different stages in a person’s decision to join an association chapter. Understand why the journey to membership matters to the person and the chapter.

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Spring Strategies for Nurturing and Growing Chapter Membership

Updated: Apr. 5, 2026 | Categories: Membership, Low Engagement

Learn some of the best practices chapters can use to improve membership and engagement. And hear from Morgan Frideres, PRSA Iowa Chapter - Newsletter & Social Media Chair, about how PRSA Iowa works to better engage members.

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Automatic Membership Renewals: Chapter Game Changers

Updated: Feb. 2, 2026 | Categories: Volunteers, Membership

Learn how adding an automatic membership renewal option to your association chapter benefits can increase membership and decrease the stress on your volunteers.

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Winning The Season: How Your Chapter Board Can Learn From The Super Bowl

Updated: Feb. 2, 2026 | Categories: Membership, Board Productivity

Learn how the roles of a championship Super Bowl team can be applied to association chapters.

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3 Keys to Successful Chapter Membership Renewal

Updated: Feb. 3, 2026 | Categories: Member Communications, Membership

Learn three key activities associations do for successful membership renewals, according to the 2025 Marketing General’s (MGI) Membership Marketing Benchmarking Survey.

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Chapters Should Take the Lead in Membership Renewal Marketing

Updated: Dec. 31, 2025 | Categories: Membership, Lack of Insight into Chapter Performance

Membership renewals are critical to an association chapter’s health: financial, engagement, and ongoing member satisfaction. Learn how an effective renewal program is a partnership between the chapter and their parent organization.

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Building the Future, One Puppy at a Time: Using a Wellness Lounge to connect Chapters with the Next Generation

Updated: Nov. 10, 2025 | Categories: Membership, Meetings/Events

What if your next new member encountered your organization while petting a therapy dog, painting a picture or drinking tea? Learn why and how a chapter wellness lounge can support students while subtly connecting them to your chapter.

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Moving From Wants to Needs: Rethinking Chapter Priorities for Real Impact

Updated: Nov. 10, 2025 | Categories: Surveys, Membership, Outdated Processes

Understanding wants versus needs keeps chapters focused on delivering sustainable impact. Learn the difference between wants and needs and how to apply a wants versus needs audit to your association chapter.

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Supporting Association Members During Uncertain Times

Updated: Jul. 7, 2025 | Categories: Member Communications, Membership

Understand that many of your association chapter members are stressed about their job stability. Learn three services you can add, to add to help members decrease their stress and feel better emotionally.

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Defending Your Industry: How to Advocate in Challenging Times

Updated: Apr. 7, 2025 | Categories: Member Communications, Membership

Learn three ways to improve association chapter advocacy, to get more people involved and get the results your chapter and your industry need.

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It’s Almost Spring! Time For An Association Chapter Refresh

Updated: Mar. 10, 2025 | Categories: Membership, Inconsistent Branding

Learn how updating three key association chapter areas this spring— branding, member value and revenue — can reenergize your membership and strengthen your chapter.

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Embracing AI in Association Chapters: Opportunities and Benefits

Updated: Jan. 16, 2026 | Categories: Membership, Meetings/Events

Learn why association chapters should consider using artificial intelligence. Understand how chapters, and their members can benefit from implementing AI for everything from data analysis to event management.

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Ask meeting attendees the right questions to create the events they want to attend

Updated: Oct. 7, 2024 | Categories: Membership, Meetings/Events, Low Engagement

Learn how including expanded questions and answers in chapter registration and follow up surveys can help chapters hold better events.

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3 marketing trends to help improve your chapter membership

Updated: Oct. 7, 2024 | Categories: Membership, Inconsistent Branding

Learn three marketing trends from the 2024 MGI Membership Marketing Benchmarking Report that can help chapters expand chapter membership.

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Is it Time to Review your Chapter Bylaws?

Updated: Sep. 9, 2024 | Categories: Membership, Outdated Processes

Learn the importance of regularly reviewing and updating your association chapter’s bylaws and the three areas you should focus on updating first. And get clarity on the risk that comes with not updating them.

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Keep your Chapter on Track with a Communications Plan

Updated: Sep. 10, 2024 | Categories: Member Communications, Membership

Get the definition of a communications plan and understand how using one can help you better engage members and member guests.

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How to Highlight your Industry and Engage Younger Members: a conversation with Madie Kiser, president, CPCU Charlotte

Updated: Sep. 10, 2024 | Categories: Membership, Low Engagement

Hear from Madie Kiser, president of The Institutes CPCU Society, Charlotte chapter about using their annual CPCU Insurance Day “I Day” to broaden young peoples’ knowledge of their industry and better engage them. Learn five ways to promote your chapter’s

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Microsites – right for your association chapter or do you need more?

Updated: Jul. 8, 2024 | Categories: Membership, Website

Is an association chapter microsite a sufficient online presence for your association chapter? Learn the difference between a microsite and a regular association chapter website and understand how each can help your chapter.

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Starting an Association Chapter Over Again? Do these 5 things to get off on the right foot

Updated: May. 3, 2024 | Categories: Membership, Volunteer Recruitment

Learn the five things you need to do when starting or restarting an association chapter organization.

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Hold cross-industry meetings to expand your members’ perspective

Updated: Apr. 9, 2024 | Categories: Membership, Meetings/Events

Learn about cross-industry association chapter partnerships and how they can benefit members of all the organizations that are involved.

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Take a Fresh Look at Your Association Chapter Member Dues

Updated: Mar. 4, 2024 | Categories: Membership, Revenues

Learn how to understand your dues and explore if you need to raise them. And if you do need to raise them, how to make it easier for your members.

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There’s Strength in Numbers — Try a Mentorship Cohort Program

Updated: Mar. 4, 2024 | Categories: Member Communications, Membership

Learn three ways mentorship cohort programs do a better job than traditional mentorship programs helping entry level and mid-career association chapter members connect with each other and advance their careers.

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Association Chapter Membership Pricing– Looking to 2024

Updated: Feb. 5, 2024 | Categories: Membership, Revenues

Many association chapters have held prices steady for several years. However, keeping prices steady doesn’t mean costs haven’t gone up. Learn three ways to make association chapter price increases easier on everyone.

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2024 association chapter membership Tendencies – a continued focus on virtual programming

Updated: Jan. 9, 2024 | Categories: Member Communications, Membership

Learn about three membership trends to focus on in 2024, where expanding your virtual offerings could keep you aligned with the needs of your members.

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Make the end of your association chapter year inclusive and enjoyable for everyone

Updated: Dec. 4, 2023 | Categories: Membership, Meetings/Events

The holiday season is a great time to show association chapter members you see them. Make your association chapter end-of-year party and events and activities throughout the year inclusive and enjoyable for all members.

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It’s time for Your Chapter Health Check

Updated: Nov. 7, 2023 | Categories: Goal Setting, Membership, Lack of Resources

Learn what an association chapter health check is and how doing one can help you understand the overall health of your association chapter.

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Make It Easy For Your Association Chapter Members To Find Chapter Information

Updated: Apr. 26, 2023 | Categories: Membership, Board Productivity, Website

Members rely on your association chapter for education, advocacy, networking, etc. To keep them engaged and interested in your chapter and all it has to offer, make it easy as possible for them to find the information they need.

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Starting a New Local Association Chapter

Updated: Apr. 4, 2022 | Categories: Membership

Starting a new association chapter can be a straightforward process if you have the support and plans to do it right.

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Connecting Virtually with College Students to Improve Association Chapter Engagement

Updated: Aug. 10, 2021 | Categories: Membership, Decreasing Membership

Here are three ways to connect college students to your association chapter to positively impact the students and your membership. Include student specific benefits as part of their membership to improve the chances these students will join your chapter.

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Can Lifetime Memberships Keep Retirees Involved in Your Association Chapter?

Updated: Jun. 7, 2021 | Categories: Membership

For chapter member retention and the longevity of your chapter, you need a plan for keeping retirees as members. Consider a one-time payment, lifetime membership rate for association chapter retirees.

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Association Member Engagement Strategies Should Include Asking Other Association Chapters What They’re Doing

Updated: Jan. 11, 2021 | Categories: Membership

One of the easiest ways to expand what you offer to members and prospective members is to learn what other chapters are doing. Chapter partnerships are often extremely successful.

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5 Membership Marketing Ideas for Succeeding in the New Normal

Updated: Dec. 8, 2020 | Categories: Membership

Marketing is critical during the COVID-19 pandemic to ensure the connection members have to your association chapter. Chapters should review their membership marketing strategies, adjusting as needed, to reposition messages and meet current needs.

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Use Incentives to Increase Association Chapter Member Participation

Updated: Feb. 24, 2026 | Categories: Membership

Creatively bring association chapter members’ focus back to the chapter and all it has to offer by turning engagement into a game.

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Another Zoom meeting? How to Ensure that You are Engaging Members Virtually

Updated: Oct. 12, 2020 | Categories: Membership

Environmental and emotional adjustments that decrease the disconnection that comes with virtual meetings and helps your association chapter better engage members virtually.

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How to Apply Lessons From the 2008 Recession to Your Association Member Engagement Strategies

Updated: Sep. 22, 2020 | Categories: Membership, Lack of Resources

Applying lessons from the 2008 recession can help you better engage your association members, providing online opportunities for them to connect with peers and get the resources they need.

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A Tough Economy Is an Even Bigger Reason for a Chapter Membership Job Board

Updated: Sep. 19, 2025 | Categories: Membership

Add a job board to your website to connect your chapter membership looking for work with the companies that need them. Chapter job boards provide significant value to those looking for jobs and those looking for experienced, qualified candidates.

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Are You Engaging with Members or Putting Everything on Hold?

Updated: Sep. 22, 2020 | Categories: Membership, Decreasing Membership

Members need your chapter more than ever. Here a few easy things chapters can include to keep members involved and provide some of what they need to stay sane.

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Membership Extensions – Are They Right for Your Chapter?

Updated: Sep. 22, 2020 | Categories: Membership, Membership Data Inconsistencies

Before you make the quick decision to offer membership extensions, ask some questions that make sure the move is the right one.

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Making Chapter Changes that Keep Members Engaged and Active

Updated: Sep. 22, 2020 | Categories: Membership, Low Engagement

The most successful organizations will approach a pivot with fresh eyes. It’s vital to make the changes you need to continue to move your chapter forward and engage your members and prospects.

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Use Members’ Reasons for Leaving to Keep Them from Going

Updated: Apr. 6, 2020 | Categories: Membership

Use surveys and exit interviews to learn why members leave and make changes based on what you learn to improve your member retention.

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5 Tips for Keeping Members Sane During a Pandemic

Updated: Apr. 6, 2020 | Categories: Membership

Social distancing is affecting your members in a variety of ways. Here are some ideas for helping your members keep a little more of their sanity during this time.

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Does Your Board Have a Member Retention Strategy?

Updated: Sep. 22, 2020 | Categories: Membership, Decreasing Membership

Members leave for multiple reasons, many of which the board can have some control over. Implement a strategy for keeping your members active and engaged.

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Why Do Your Members Join? It’s Not for the Reasons You May Think

Updated: Sep. 22, 2020 | Categories: Membership, Decreasing Membership

You may think people join because of the value they get from being a member. Or maybe it’s for the benefits you provide? Or is it because of the reputation of your chapter or the national association? Think again.

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Can Member Personas Help You Better Segment Your Chapter Benefits?

Updated: Jan. 21, 2026 | Categories: Membership

If you don’t know much about your members, how do you know you’re giving them what they want? Member personas provide clarity around your different member groups and allow you to better segment your offerings.

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3 Reasons to Invest in Member Stories

Updated: Nov. 25, 2024 | Categories: Membership

People are inundated with information. You need interesting and relevant ways to get and keep them engaged. Stories are a strong way to demonstrate your chapter’s impact to members, prospects, and your industry.

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Shining the Spotlight on the Lifetime Value of Members

Updated: Sep. 22, 2020 | Categories: Membership, Lack of Resources

The dollar value of a member is much more than the amount they pay to join or renew. Knowing this number should drive you to find ways to bring in new members and better engage the ones you have.

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The 7 Pink Goldfish: Standing Out in a Sea of Sameness

Updated: Aug. 6, 2019 | Categories: Membership

Stan Phelps discusses how to use all those things that make your organization different from others, good and bad, to stand out from those who do the same.

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Grow your Membership through Winback Marketing

Updated: Jan. 21, 2026 | Categories: Membership

What’s your plan for reengaging members who left your chapter? Do you let them go and forget they were ever members, or do you have a plan for bringing them back?

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Pink Goldfish: The 5 Factors that Influence Growth

Updated: Jun. 17, 2019 | Categories: Membership

Stan Phelps discuses five factors that determine the potential growth of an organization, and he compares that trajectory to the growth of goldfish.

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Chapter Insights

Bringing you membership engagement best practices, membership marketing ideas, and insight into running an association chapter so you can increase member participation. See how association chapters in numerous industries provide great experiences and value to their association members.

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