Sponsoring a Chapter Website: A Practical Guide

Updated: Mar. 9, 2026  |  Categories: Member Communications, Website  

Learn how easy finding chapter website sponsors can be and how important it is. Hear from Luke Davin, president of the Low Country chapter of the American Culinary Federation (ACF), about how they made website sponsorship work.

3 Keys to Successful Chapter Membership Renewal

Updated: Feb. 3, 2026  |  Categories: Member Communications, Membership  

Learn three key activities associations do for successful membership renewals, according to the 2025 Marketing General’s (MGI) Membership Marketing Benchmarking Survey.

Bring Your Chapter Newsletter Back from the Dead – 6 Proven Tips

Updated: Oct. 6, 2025  |  Categories: Member Communications, Lack of Resources  

Learn six ways to increase the value of an association chapter newsletter and make yours more effective.

Including LinkedIn in an Association Chapter’s Social Media Plan; 3 Ways to Create a Strong LinkedIn Chapter Page

Updated: Oct. 6, 2025  |  Categories: Member Communications, Meetings/Events  

Learn why LinkedIn chapter pages can be an effective part of a chapter’s social media plan and get three ideas for creating a strong LinkedIn chapter page.

End-of-Year Chapter Socials Should be More Than Holiday Parties

Updated: Jan. 21, 2026  |  Categories: Member Communications, Goal Setting, Meetings/Events  

Learn seven ideas for improving your chapter’s end-of-year event. With thoughtful planning, it can strengthen your chapter community, spotlight your achievements and lay the groundwork for what’s going to happen in the next year and beyond.

5 Ways to Bridge the Chapter Generational Gap

Updated: Sep. 9, 2025  |  Categories: Member Communications, Meetings/Events  

Learn five strategies to help you recognize, understand and bridge your chapter generational gaps, to better innovate and connect with all your members.

Working Smarter: Using AI to Support Association Chapters

Updated: Jan. 21, 2026  |  Categories: Member Communications, Inconsistent Branding  

Learn five ways AI can deliver the help your board needs to work smarter and be less stressed.

Supporting Association Members During Uncertain Times

Updated: Jul. 7, 2025  |  Categories: Member Communications, Membership  

Understand that many of your association chapter members are stressed about their job stability. Learn three services you can add, to add to help members decrease their stress and feel better emotionally.

Improve Chapter Email Engagement With Behavioral Science: A Primer From Nancy Harhut

Updated: Jul. 7, 2025  |  Categories: Member Communications, Low Engagement  

Learn seven ways to improve association chapter email engagement using Nancy Harhut’s seven behavioral science techniques.

How Your Chapter Should Respond to Natural Disasters in Your Area

Updated: Jun. 10, 2025  |  Categories: Member Communications, Fundraising  

Learn how association chapters can help their communities, members, sponsors, vendors and more, before, during and after a natural disaster. Hear how the Los Angeles chapter of The CPCU Society responded to the LA wildfires.

Defending Your Industry: How to Advocate in Challenging Times

Updated: Apr. 7, 2025  |  Categories: Member Communications, Membership  

Learn three ways to improve association chapter advocacy, to get more people involved and get the results your chapter and your industry need.

Celebrating Your Association Chapter Anniversary

Updated: Feb. 3, 2025  |  Categories: Member Communications, Meetings/Events  

With all that chapters need to do to run effectively, anniversary celebrations tend to sneak up. Learn five tasks that can help you deliver outstanding, repeatable chapter anniversary experiences.

Association Chapter Follow Up Calls that Work

Updated: Dec. 8, 2024  |  Categories: Member Communications, Low Engagement  

Learn the important things to include in post meeting phone calls with member guests, including what to ask, what to listen for and how to respond. Build rapport with member guests that could lead to increased chapter membership.

Is Your Chapter Website Playing Enough of a Role in Your Overall Awareness?

Updated: Nov. 4, 2024  |  Categories: Member Communications, Website  

A chapter’s online presence should include both a clear, easy-to-navigate website and a well-run social media program. Learn the difference and understand why both are important to your association chapter’s online profile.

Keep your Chapter on Track with a Communications Plan

Updated: Sep. 10, 2024  |  Categories: Member Communications, Membership  

Get the definition of a communications plan and understand how using one can help you better engage members and member guests.

Use Impact Communications to Better Engage Sponsors

Updated: Jul. 25, 2024  |  Categories: Member Communications, Revenues  

Regular sponsor communications are crucial to strong, ongoing sponsor relationships. Learn what impact communications are and how to make them useful and relevant for your sponsors.

Your parent chapter is changing the association name – now what?

Updated: Jul. 8, 2024  |  Categories: Member Communications, Inconsistent Branding  

Understand the reasons behind a national association’s name change and how it affects a local chapter. Learn the five things that should happen in your chapter when your parent organization changes its name.

How’s your association chapter’s diversity & inclusion programming?

Updated: May. 3, 2024  |  Categories: Member Communications, Meetings/Events  

To learn how to add the right DEI programming to association chapters, we spoke with Lisa Pecina, CLM, Diversity, Equity & Inclusion Officer, and Stephanie Henshaw, Kansas City Missouri chapter of the Association of Legal Administrators.

There’s Strength in Numbers — Try a Mentorship Cohort Program

Updated: Mar. 4, 2024  |  Categories: Member Communications, Membership  

Learn three ways mentorship cohort programs do a better job than traditional mentorship programs helping entry level and mid-career association chapter members connect with each other and advance their careers.

Holding Neuro-inclusive Events That Deliver For All Association Chapter Members

Updated: Feb. 5, 2024  |  Categories: Member Communications, Meetings/Events  

Learn three ways to better connect with your association chapter neurodivergent members and member guests and make your association chapter events more neuro-inclusive. And learn how to make events better for all attendees.

2024 association chapter membership Tendencies – a continued focus on virtual programming

Updated: Jan. 9, 2024  |  Categories: Member Communications, Membership  

Learn about three membership trends to focus on in 2024, where expanding your virtual offerings could keep you aligned with the needs of your members.

Bringing more value to your association chapter event registration process

Updated: Nov. 7, 2023  |  Categories: Member Communications, Meetings/Events  

Learn how adding a question to your online event registration can improve the event experience for members, member guests, sponsors and other audiences, while improving how you serve those audiences outside of the event.

People join associations for more than continuing education and networking

Updated: Sep. 11, 2023  |  Categories: Member Communications, Low Engagement  

Clean up your association chapter email this summer for success this fall

Updated: Jul. 10, 2023  |  Categories: Member Communications  

Reviewing and cleaning up an chapter email database should be a yearly priority. Learn why Summer, when things are typically quieter for association chapters, is a great time to complete this activity, to be better prepared for your next chapter year.

What does an effective newsletter look like? How effective is yours?

Updated: Jun. 5, 2023  |  Categories: Member Communications  

Newsletters are a great way to engage with members, member guests, sponsors, etc. Learn the five best practices for association chapter newsletters.

Turn Your Meeting Archives Into A Robust Association Chapter Resource

Updated: Apr. 26, 2023  |  Categories: Member Communications, Meetings/Events, Website, Low Engagement  

Give your association chapter meeting resources a purpose and deliver multiple benefits to your association chapter and all those you interact with.

Share Your Association Chapter’s Strategic Plan, And Make Members A More Considered Part Of That Plan

Updated: Apr. 26, 2023  |  Categories: Member Communications, Board Productivity, Low Engagement  

Including chapter membership in the review of your association chapter strategic plan will help ensure the decisions your board makes are the right ones, while getting your membership more committed to your vision.

Email spoofing – a 2022 association chapter update

Updated: Jul. 11, 2022  |  Categories: Member Communications  

Spammers are getting sneakier and finding ways around the security chapters have put in place. Here are some reminders and updates to share with your association chapter members related to email spoofing.

3 Communication Shifts You Should Consider for Your New Member Engagement Planning

Updated: Jan. 10, 2023  |  Categories: Member Communications, Low Engagement  

Don’t miss any chances to gauge your new member needs. Here are 3 ways to ensure you’re giving them what they need as soon as they join your association chapter.

Politics and Puppies: Is It Time to Redefine Your Chapter’s Use of Social Media?

Updated: Apr. 6, 2020  |  Categories: Member Communications  

Knowing your social media posts may be mixed up with politics and puppies, consider adding industry-specific or members only forums into your communications plan.

Is Generational Marketing Part of Your Plan?

Updated: Feb. 27, 2020  |  Categories: Member Communications  

Segmenting your marketing by generation helps ensure your members get the communications that resonate with them, while improving the chances they’ll get more involved in your organization.

Improve Your Millennial Engagement Through Better Understanding

Updated: Nov. 5, 2019  |  Categories: Member Communications  

To improve engagement with your millennial members and prospects, you must first understand what’s important to them, what interests them, and how they want to get involved.

Decrease Your Audience’s Email Fatigue by Segmenting Your Audiences and Your Emails

Updated: Sep. 23, 2024  |  Categories: Member Communications  

Decrease your members’ email fatigue by better segmenting your email campaigns so they reach just their intended audiences. And, member personas can help you do that.

Are you Getting the Right Information? 4 Ways to Collect Better Meeting Feedback

Updated: Sep. 23, 2024  |  Categories: Member Communications, Surveys, Membership Data Inconsistencies  

Do you know the real reasons people attend your events? If you’re not giving them what they want, they may go somewhere else to get it.

How can Association Management Software Help your Chapter?

Updated: Sep. 22, 2020  |  Categories: Member Communications, Too Many Systems to Manage  

How many systems do you use to manage your chapter? If it’s more than one, how well do they function together? A change in technology could help you better serve your chapter and your members.

Using Email to Drive Engagement

Updated: Nov. 6, 2018  |  Categories: Member Communications  

When messaging and context are appropriate, email can improve open rates while moving the reader to act. However, the wrong email can cause the reader to look elsewhere. Organizations need to be aware of the distinction.

5 Ways to Avoid Being the Target of Email Spoofing

Updated: Sep. 23, 2024  |  Categories: Member Communications  

Take steps to protect your chapter from email spoofing and develop a plan for dealing with a spoofing attack, to secure your email program and the integrity of your communications.

New Member Engagement Plans Help with Retention and Renewal

Updated: Oct. 24, 2025  |  Categories: Member Communications, Membership  

Right after new members join your chapter, you’ll find many asking themselves some of the same questions they asked before they joined. Organizations with engagement plans answer these questions early on and better engaging these members.

How to Use Subject Lines to Get Into Members’ Inboxes

Updated: Oct. 12, 2018  |  Categories: Member Communications  

The Do’s & Don’ts of crafting the perfect subject line to ensure that your members are receiving important information regarding your events, educational opportunities, or advocacy efforts.

Email Design Basics to Engage Your Members

Updated: Jul. 28, 2025  |  Categories: Member Communications  

How your email looks is as important as what it says to successfully communicate with your membership.

How to Use Your Calendar to Add Value for Your Members

Updated: Oct. 12, 2018  |  Categories: Member Communications, Meetings/Events  

Curating a robust calendar is a surefire way to drive traffic to your chapter website and add value for your members

5 Steps to Combat Survey Fatigue

Updated: Sep. 19, 2025  |  Categories: Member Communications, Surveys  

We are advocates for getting feedback from your members frequently, but how much is too much feedback? We have outlined 5 steps to take to limit your chapter’s chances of survey fatigue and negatively impacting your membership.

How to Be Strategic with your Chapter Communications

Updated: Jan. 21, 2026  |  Categories: Member Communications  

Managing your Membership Roster & Prospect List as it relates to Communication

Advanced SEO – The 80/20 Rule for Success

Updated: Oct. 12, 2018  |  Categories: Member Communications, Website  

The second of three lessons in Advanced SEO. This one focusing on adhering to the 80/20 rule of marketing.

How one simple solution can prevent one real complex problem for local chapters

Updated: Oct. 12, 2018  |  Categories: Member Communications  

How one simple solution can prevent one real complex problem: email verification as the cure for spam-bots.

Creating a Partnership of Content

Updated: Feb. 24, 2025  |  Categories: Member Communications, Volunteers, Website  

Learn more about how to interview and partner with sponsors to create content and build relationships to benefit your entire industry.

Why More than Just the “Member of Year” Award is Needed for Your Chapter

Updated: Oct. 12, 2018  |  Categories: Member Communications, Membership  

How honoring members for their contribution to your chapter should be for chapter success.

5 Goals for Using the Chapter Newsletter to Increase Member Value

Updated: Oct. 12, 2018  |  Categories: Member Communications, Membership  

The Proven Comforts of the Chapter Newsletter

Becoming Brand Advocates Should Start with the Board

Updated: Oct. 12, 2018  |  Categories: Member Communications, Board Productivity  

Six rules to maximize the success of your chapter’s brand advocacy efforts.

Personalize Your Member Communication

Updated: Oct. 12, 2018  |  Categories: Member Communications, Membership  

How to use substitution variable fields to increase member engagement.