Getting to Know Your Association Data
Updated: Aug. 9, 2017 | Categories: Goal Setting, Membership, Meetings/Events
By now in business, you surely know making minor corrections along the way can save a lot of effort and expense over a major change down the road. For that reason, keeping an eye on important information related to your association is very beneficial.
Here are three important areas to keep track of for your association:
1. Event Attendance – Has there been a decline in attendance lately? Or hopefully a big boost? Take a look at which events are attracting lots of members. If you notice high attendance at events with a learning session, perhaps that is something you will want to integrate into more meetings.
2. Prospects – Prospects are the top of your sales funnel. Knowing things such as the ratio of prospects that become members will help you set goals to understand how many people you need to reach to make your yearly membership goals.
3. Membership – After all that hard work it took to convert prospects to members, you surely want members to stick around for a while. How long is the average member remaining within your organization? What about the overall membership of the association – has it grown or shrunk?
Keeping track of what is going on with your membership organization allows you to adjust your strategy to grow your association. Take some time to regularly review your organization’s data to allow for changes to your plans as needed.
TIP: Set a monthly reminder on your calendar to review association data.
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